All Articles, Philosophy, Strategy

F*CK YOUR AGENCY: Why The Agency Model Is Being Disrupted & What’s Next For The Marketing Industry


FULL DISCLOSURE – I’ve recently extricated myself from the normal marketing career trajectory of “good” brand-side and agency-side jobs. After working on both sides with top agencies and global brand leaders, all persisting belief I had in the validity of long-standing, traditional marketing paradigms is completely gone with the wind.

I have now taken up with some partners to start something that is made for TODAY, that is free of so much of the entrenched ideologies and pathologies that slow down creatives during this time insanely rapid change.

We are starting a fully-integrated social media marketing platform called Kampagn L.A. that is focused on updating the baseline thinking of how marketing and advertising is developed and managed.