All Articles, Philosophy, Strategy

F*CK YOUR AGENCY: Why The Agency Model Is Being Disrupted & What’s Next For The Marketing Industry

FULL DISCLOSURE – I’ve recently extricated myself from the normal marketing career trajectory of “good” brand-side and agency-side jobs. After working on both sides with top agencies and global brand leaders, all persisting belief I had in the validity of long-standing, traditional marketing paradigms is completely gone with the wind. I have now taken up

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All Articles, Millennials, Philosophy, Strategy

Millennial Morality Is A Brand Issue

If you or your team are operating under the generalization that millennials and young people are all hyper-connected and social media obsessed, you may be missing out on the big picture and positioning yourself to fail. The growing urgency we’re feeling day-to-day from our interactions and the media we’re exposed to for a reset on life’s privacy

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